Why Sponsor Redline Speedsports?

Redline Speedsports takes pride in what we do. With dedicated people, safe equipment, and a clean professional look and manner, Redline is a first-class organization which strives to put safety and high standards first. Redline’s hope is to develop one-on-one relationships with our sponsors. Also, having drivers with a deep sense of values and safety consciousness, will draw attention to Redline Speedsports’ racing program.

Team Sponsorships

Team Sponsorship will allow your company to receive total identification with the team, driver, and car. In the minds of the loyal fans, we become the same. As a marketing partner, your company name and logo will have prime placement on the car and driver’s uniform.

Marketing Efforts of Redline

As with any marketing strategy, placing your company name or product logo on a race car is only the beginning. The awareness must be encompassed with traditional and speedsports-based marketing activities to make the program work. Following, are some of the current strategies and activities being implemented.

Exposure: The basis of all race car related marketing is logo placement for effective visual exposure. The size and location of a company is determined by the amount of sponsorship paid to a team. Primary sponsors are usually located on the hood and both rear quarter panels (above the rear tires) of the race car. Associate sponsors are then place on the car according to contribution, above and below the primary sponsor. Drivers and crew chiefs are always instructed to mention sponsors in media interviews.

Drivers and their crew members wear the sponsor’s product logos or company name on their uniforms, with the size and location again contingent on the degree of sponsorship. Additional exposure is gained from logo placement on transporters (rolling billboards), pit banners, and equipment covers.

Sponsorship Level Details

Primary Sponsor: $3,000+

Primary Sponsors are considered the anchors of the race team. This level of sponsorship will receive “Top Billing” in the all aspects of support and recognition. Primary Sponsorship guarantees that your company’s name or logo is prominently displayed in a prime location on the race car, and on Redline Speedsports appreciation cards. In addition, all of Redline Speedsports driver profiles (supplied to the track announcers and used for press releases) and our professionally designed web site will list your business as a Primary Sponsor.

In addition to the above listed benefits, Redline Speedsports will make the race car available for promotional displays at your business site or for local parades. Providing, of course, that the time and date does not conflict with a racing event.

Associate Sponsor: $2,000-2,999

Associate Sponsors are individuals and businesses who are dedicated to racing. You provide one or a combination of the following: money for competition, technical services on the car, and/or products for racing, or promotional purposes.

As an Associate Sponsor, not only will you receive promotion of your business or products, your business logo will also be displayed on the race car, and on Redline Speedsports fan appreciation cards. Additionally, your business name will be announced nightly at race tracks, and be listed on our professionally designed website with the inclusion of your logo!

 

Friends of Racing: Up to $1,000

The Friends of Racing level offers any interested person or business the opportunity to get involved in the sport of auto racing at a level they can afford. By making a contribution to Redline Speedsports, you will help Redline race weekly from mid-April to late October.

Friends of Racing sponsors will be recognized by Redline Speedsports as a proud sponsor. Redline Speedsports will promote your business and encourage people to buy your products or services. Your name will be proudly displayed on all literature that Redline Speedsports generates, the website, and the race car.

Sponsorship Breakdowns

Primary Sponsor: $3,000

• Primary Placement of Business Logo on:
  • Race Car
  • Fan Appreciation Cards
  • Professionally Designed Website
  • Team Gear
• Driver/Car Appearances
• Business Name Announced at Races
• Promotion of Business and/or Products
• Complimentary Spectator Tickets to Select Races
• Complimentary 8″x10″ Photo Signed by Dalton Zehr
• Name Displayed on Redline Speedsports Literature
• Identification of partnership on social media sites including Facebook and YouTube

Associate Sponsor: $2,000

• Secondary Placement of Business Logo on:
  • Race Car
  • Fan Appreciation Cards
  • Professionally Designed Website
  • Team Gear
• Business Name Announced at Races
• Complimentary Spectator Tickets to Selected Races
• Complimentary 8″x10″ Photo Signed by Dalton Zehr
• Name Displayed on Redline Speedsports Literature
• Identification of partnership on social media posts including Facebook and YouTube

Friends of Racing: Up to $1,000

• Placement of Business Logo/Name on:
  • Race Car
  • Fan Appreciation Cards
  • Professionally Designed Website
• Recognized as a Proud Sponsor
• Complimentary 8″x10″ Photo
• Name Displayed on Redline Speedsports Literature

How Are Sponsorship Monies Used?

Sponsorship money is used for many different services, products, and promotional items necessary to run a successful race team.

Items include such things as: Decals, Autobody Work, Sheet Metal Work, Tires (Race Car and Hauler), Hauler and Generator Fuel, Oil/Lubricants, Transmission Work, Communication Equipment, Duct Tape, Hardware, Racing Accessories, Entry Fees for Events, T-Shirts (Crews and Fans), Fan Appreciation Cards, Other Promotional Items (i.e. Frisbees, Hats, Mugs)